On January 11, 2013, the world famous Chinese Theatre announced that they would be teaming up with one of China’s biggest electronics manufacturers, TCL, aka “The Creative Life” in a 10-year naming rights partnership. With this partnership, TCL and the Chinese Theatres have plans to preserve a legacy that was created more than 85 years ago and will continue for many years to come. The legacy of the Chinese Theatre is to be a leader in exhibition, to be at the forefront of new technology, to push the envelope, and to offer patrons the best experience possible.